PIZZA & BURGER CRAZE IN CHENNAI
Chennai is witnessing a fast change in every aspect of daily life of its people. The city’s metamorphosis to the funky and peppy status of today can be attributed to the globalization policy that has opened the doors for foreign trade. The younger generation has suddenly woken up to the plethora of educational and job opportunities and good earning potential. The fast paced lifestyle has adapted to easy and quick to eat food. The food habits of eating pizza and burger and the cola drinks have become the staple diet of this section of society. In other words, ‘its cool’ to have a bite of a pizza, actually a piece of it and a cola to gulp it down! It has become fashionable to eat pizzas rather than the traditional items for lunch or dinner. The recent years have seen many different of pizza outlets sprouting in many areas of the city dishing out different brands of vegetarian as well as non-vegetarian pizzas and burgers.
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With youngsters thronging these pizza restaurants and fast food joints, all the brands of pizza are doing brisk business in Chennai. The proliferation of these joints clearly indicates the trend of moving towards the westernized food habits of the Chennaiaites.
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